TikTok has become many people’s new source of income. With this band happening , thousands of influencers will lose a stream of income. Making many panic and jump to YouTube and other apps.
Influencers were making up to $20 or more depending on the amount of followers they had. For example, Charli D’Amelio the most paid TikTok influencer makes roughly around 17.5 million per year, having 154.3 million followers on TikTok in May 2024.
Now with many new features added onto the app, many influencers had other opportunities to make money. Such as brand deals, going live, having a shop on TikTok and more. This was another way influencers made money, as it wasn’t TikTok that paid them, it was the brands that did.
In 2024 TikTok became worth $84 billion dollars. Over the span of 9 years TikTok has been downloaded over 3 billion times by many people. Now making Tiktok the top 4 most used apps globally , roughly having at least 1 billion active users monthly. Passing Snapchat and Pinterest.
TikTok shows that 79% of their revenue comes from China, in the U.S only 8%, and in Turkey 3%, the last 10% is from other countries. Since 2020 TikTok revenue has only grown and is estimated to continue to grow.
Many influencers like to go live as soon as they hit 1k and many like to go live with other creators to gain more popularity and followers for example back in 2022 Charli D’Amelio will always “collab” with Addison Rae since they were good friends but knowingly Charli had more followers so that got Addison more views than her last video’s every time Charli was in a video with her.
Many influencers or just people posting for fun really enjoy making content on TikTok either because their bored or because their just trying to make money I think it’s safe to say both because they think making a dumb video
for at least 60 seconds they will get paid so it’s easy money especially if they’re pretty big on the app.
Till this day creators will go live just for fun and talk about random stuff or do a get ready with me to go wherever they’re going influencers/creators “collab” with Youtubers too which is great marketing.
At times some influencers/creators sometimes “collab” and make fake skits and cause fake drama on TikTok to get more views plus followers which makes people more invested since people are so nosy at times and have them be entertained while they’re over here making money off fake drama.
