In 2016, pop culture was all about big scandals that happened on social media. The most famous one was the fight between Kim Kardashian and Taylor Swift over a phone call, which everyone saw on snapchat. Another huge moment was Beyoncé’s Lemonade album, which had everyone talking about her personal life. And these weren’t just small rumors, they were huge stories that literally everyone knew about. Pop culture was important because it was something everyone shared.

Back then, everyone played the same games, like Pokémon go, and did the same viral trends, like the Mannequin Challenge. It was a way for people to have fun and talk about something rather than the serious news or politics happening at the time.

The main audience was teenagers and young adults. They were the ones using OG twitter and Instagram to share memes and follow celebrity drama. For this group, keeping up with what was trending and popular was a big part of how they spent their time online.